Logo
What is it
A visual graphic representing the sender's brand identity. It appears prominently at the top of the invoice. It is often the first thing the client sees.
When is it required
It is optional but highly recommended. It adds professionalism and helps clients recognize the sender instantly. It reinforces brand recall.
Best practices
Transparent Background: Use a PNG or SVG with transparency so the logo blends into the header color.
High Resolution: Ensure the file is at least 300dpi if you expect the invoice to be printed. Blurry logos damage trust.
Technical specs
| Format | Pros | Cons |
|---|---|---|
| SVG | Infinite scaling, crisp at any size. Small file size. | Older email clients might not render it (rare). |
| PNG | Supports transparency. Universal compatibility. | Can get pixelated if zoomed in. |
| JPG | Standard photo format. | No transparency (white box artifact). Compression artifacts. |
Common pitfalls
- Using a low-resolution image that looks pixelated when printed. Invoices are often printed for records.
- Distorting the aspect ratio by stretching the image. This looks amateurish.
- Using a logo with a background color that clashes with the paper. Transparent backgrounds are best.
Common mistakes when filling the field
- Uploading a file size that is too large for email attachments. This causes delivery failures.
- Placing the logo too close to the margins. Printers may cut it off.
- Forgetting to update the logo after a rebranding. This creates brand confusion.
Why is it there
It builds brand authority and trust. It distinguishes professional invoices from generic documents. It acts as a visual verification of authenticity.